Rural Radio and TV

TVC and Audio-Visual production

RuralBrand now have an in-house capacity for end-to-end audio-visual production. We produce AV for digital viewing platforms including digital news networks, client sites, email, digital documents, QR codes and broadcast TV. Our preferred serving platform is Vimeo Pro and for smartphones, YouTube.

Our process is to map out the BIG IDEA in storyboard and audio script copy. We then capture audio-vision using the latest cameras, audio and filming equipment of which we own. After we log footage, we create an audio guide track and output a first cut edit for review.  Following, the final voice over talent track, music underscore and creative effects are overlayed before final edits are undertaken. All subject to client approval.

We then render out the video in HD H264 in various data rates suitable for playback over smartphone networks, YouTube, Vimeo, DVD, BluRay, Solid State Drives(SSD) and other. Having expertise in the data rates and format is key for uninterrupted viewing.

Editing in-house with lightning fast hardware, loaded with the latest software, performed by a professionally trained editor has its advantages. We can render out off takes and upload to Vimeo for client viewing within the hour. It means, we turn projects around so no-one gets stressed with looming deadlines. We also produce QR codes and MREC advertising banners in flash and GIF formats for RuralPress digital networks to launch the video.

In summary, we are an end-to-end solution for audio-visual production.

Our latest Videography work


Rural radio and voice overs

Radio is another rural communications medium that delivers on value, has transponders right throughout the agricultural zones and is ideal for when brand communications needs to quick and/or to a specific region.

We are veterans in writing branded radio copy for farm audiences and we get niche and national campaigns up and on-air fast. Usually, we provide the client with a dummy audio proof for OK prior to heading for the studio for the professional voice-over. We have also hand picked several voice-over pro's ideal for rural audiences. Being accredited with the networks, we already have mapped out schedules and fees, so we can provide you campaign estimates in no time at all.

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Above is a cut from a storyboard for a TVC that RuralBrand produced. RuralBrand project managed the whole gig, including AV production, directing and writing the voice-over script. We also put it to air.

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Print advert accompaning a TVC campaign. The rootball image was produced by digging up a space plant, washing out the roots, then suspending the plant mid-air with fishing line. It was then photographed against a white sheet so we could etch out the detail.

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Client brochure. The focus here is authenticity and relevance. This RuralBrand image was captured using a 10mm lens and flash.

Zolo Label Web3

RuralBrand have specialist expertise in designing Ag-Chem labels compliant to the APVMA guidelines.


Front cover and masthead of the Australian DairyFarmer Magazine. RuralBrand produced  advert. Wonderful photo shoot capturing Freisans and Jerseys in frame along with the money shot of the dairyfarmer with a ryegrass plant. Specialised wide lens used.

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Technical AV video project. RuralBrand constructed assets creating the first frame to introduce the project.


Filming a bio-degradable plastics project at a landfill site in regional NSW for BASF plastics division. Peter Frank, moving picture guru (left) and RuralBrand producer/director, Peter Shaw (right).

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Front cover of a technically focused product brochure dropped out in the Land in early Autumn 2012.

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