media planning and buying

We are great clients to rural media and have full agency accreditation with virtually all the print houses, radio and television networks. These include News Ltd, Rural Press, McPherson Press, the West Australian, Fairfax, Super Radio, McQuarie Radio, Ace Radio, Southern Cross radio, Prime 7 and Southern Cross 10 and many, many independently owned print, radio an TV broadcasters.

We are able to achieve best value outcomes for our clients by procuring media placement and rates locally, at the coal face. We have long standing relationships with rural media personnel, both nationally and at a local level enabling us to secure premium value placement, pricing and bonuses.

We usually Gant chart your proposed media schedule so you can visualise a detailed media roll out. We are also able cost out your communication program accurately, usually within 24 to 48 hrs adding or subtracting items as we go. We also frequently cost up 'what if' scenarios - no problem!

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Above is a cut from a storyboard for a TVC that RuralBrand produced. RuralBrand project managed the whole gig, including AV production, directing and writing the voice-over script. We also put it to air.

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Print advert accompaning a TVC campaign. The rootball image was produced by digging up a space plant, washing out the roots, then suspending the plant mid-air with fishing line. It was then photographed against a white sheet so we could etch out the detail.

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Client brochure. The focus here is authenticity and relevance. This RuralBrand image was captured using a 10mm lens and flash.

Zolo Label Web3

RuralBrand have specialist expertise in designing Ag-Chem labels compliant to the APVMA guidelines.


Front cover and masthead of the Australian DairyFarmer Magazine. RuralBrand produced  advert. Wonderful photo shoot capturing Freisans and Jerseys in frame along with the money shot of the dairyfarmer with a ryegrass plant. Specialised wide lens used.

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Technical AV video project. RuralBrand constructed assets creating the first frame to introduce the project.


Filming a bio-degradable plastics project at a landfill site in regional NSW for BASF plastics division. Peter Frank, moving picture guru (left) and RuralBrand producer/director, Peter Shaw (right).

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Front cover of a technically focused product brochure dropped out in the Land in early Autumn 2012.

Pac broch 2013







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