Our Work & What we do
The bottom line of what we do at RuralBrand is work alongside marketing and brand professionals, mainly in the agricultural sector. We take on much of the onerous brand communication tasks marketing pro's are faced with. In so doing, we make their lives a little easier.
With the brandcomm in safe hands at RuralBrand, it frees up time and head space to concentrate on the bigger picture issues - like field staff, distribution and new growth initiatives.
We are much more than what you would expect from an everyday Ad agency. Truth is, we don't think we are comparable. The skill set we offer our clients is unique. It crosses a wide array of agricultural science disciplines with the science of brand and marketing communications. Add to that a working life in agricultural industry and you have a wealth of knowledge, experience and confidence to draw upon.
Above is a cut from a storyboard for a TVC that RuralBrand produced. RuralBrand project managed the whole gig, including AV production, directing and writing the voice-over script. We also put it to air.
Print advert accompaning a TVC campaign. The rootball image was produced by digging up a space plant, washing out the roots, then suspending the plant mid-air with fishing line. It was then photographed against a white sheet so we could etch out the detail.
Client brochure. The focus here is authenticity and relevance. This RuralBrand image was captured using a 10mm lens and flash.
RuralBrand have specialist expertise in designing Ag-Chem labels compliant to the APVMA guidelines.
Front cover and masthead of the Australian DairyFarmer Magazine. RuralBrand produced advert. Wonderful photo shoot capturing Freisans and Jerseys in frame along with the money shot of the dairyfarmer with a ryegrass plant. Specialised wide lens used.
Technical AV video project. RuralBrand constructed assets creating the first frame to introduce the project.
Filming a bio-degradable plastics project at a landfill site in regional NSW for BASF plastics division. Peter Frank, moving picture guru (left) and RuralBrand producer/director, Peter Shaw (right).
Front cover of a technically focused product brochure dropped out in the Land in early Autumn 2012.
