RUMINATE
DEFINITION: to turn over and over in one's mind, consider carefully and deeply, reflect upon, to rack your brains, to think, to reflect, to contemplate.
Call it strategic brand planning on a postage stamp, here we harvest critical information to build the picture of where the brand is at, where it needs to go and how we go about it.
STRATEGIC THINKING
- Where are you now?
- Where do you want to be?
- How do you propose to get there?
- Information discovery
- Industry, client and competitor assessment
- Mapping of the brands touch points (physical & on-line)
KEY QUESTIONS
- Who are the priority targets?
- Through the eyes of who - evaluate what, why, how?
- What are the existing brand attributes?
- Where and how does the brand compete?
- What is the brands hierarchy (corporate/segment/product)?
- How does the brand interact in the digital landscape?
- What does success look like and how will it be measured?
RuralBrand client project, brought to life by scripting and producing an 8-minute technical and educational video receives United Nations World Enviroment Day special commendation, June 8, 2012.
In paddock filming a 30 sec TVC using a Sony HD 1080 camera attached to a 4 metre jib arm with remote controlled camera head.
Internationally collaborated video project scripted, directed and produced by RuralBrand and BASF Plastics Business Director, Rowan Williams.
28 layered .psd image file used to motion illustrate technical concepts in Final Cut for the BASF Plastics COOL project video. RuralBrand produced the video end-to-end including script, storyboard, voice-over talent, graphics and editing.
RuralBrand self promotion business card for Rural Business magazine. All photography, photo-etching and image construction in house.
RuralBrand design and execute surveys and questionnaires on behalf of our clients. We utilize specialist web-based software, cloud computing and implement on-line, conventional and unique contact strategies.
TENMEN Strategic Marketing P/L . How we started and the name behind RuralBrand
AT RURALBRAND WE BELIEVE:
Simplicity is vital - with the rural brand space so crowded we have seconds to engage with customers.
BrandComm campaigns should engage the end user with simple messaging/benefits with the product brand as the focal point.
The brands personality traits, values and brand story connect the target audience emotionally, whilst the brands value proposition and promise connect rationally.
The pinnacle of all brand communication, what all brandcomm aims to support, the most potent form is consumer advocacy - 'word of mouth'.
Time is more scarce that ever, no one has it, not you, not the customer. Messaging needs to be clear and persuasive at a glance - Yeah, I get it!
Rural brands are increasingly defined by their audience participation and the ensuing conversation. A new advocacy is emerging, its 'word of mouth' for the digital age.
One of a 35-frame Greenbush barrel run in the Mentawaii's. Captured using RuralBrand's 100-400mm canon lens. Photography Jim Lawson, Surfer Peter Shaw.
